Ashley is by no means a stranger to the whitetail world.  Growing up in a family where experiencing the outdoors was always a priority, she started hunting at the age of 12 and was quickly addicted to all that it entailed. With plenty of trophy bucks on the wall and a hunger for more, Ashley spends most of her spare time in pursuit. While hunting is a priority, business strategy takes a close second. With an extensive background in project management, Ashley ensures that new product development goes smoothly and the day to day tasks do not get overlooked. 

Cody was born into the world of bowhunting for whitetails. Watching his father's mobile hunting style from a young age, he quickly learned a treestand was the essential tool in a bowhunters arsenal. Over the years while whitetail trends shifted to stationary and comfort, he continued down the path that proved successful and began to take the mobile hunting strategy to a new level.  Cody's success resulted in 22 pope and young whitetails, six being over 170'' in just 12 years.

As a teenager, Justin always had a deep passion to one day shoot a Pope & Young class whitetail.  Getting frustrated with the sport his interest swayed in other hobbies in his early 20s.  With the sense of something missing in his life he eventually found his way back into hunting.  At 27 he finally achieved his longtime goal and shot his first Pope & Young whitetail.  At 29 he met Andrae D’Acquisto, and they became good friends.  It was a complete game changer using the products he designed and learning his tactics through trial and error.  Since then Justin has gone on to kill 19 more Pope & Young class bucks with a total of 20 on the wall.